The event includes essentials from the Lidl's Lupilu range, including a play mat for under £20

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Lidl’s baby and toddler event returns to stores this week, just in time for the busiest birth date of the year. The full range arrives in store on Thursday, bringing back essentials from its Lupilu range as well as savings on Tommee Tippee products.

According to the Office for National Statistics, the busiest birth date of the year is September 26. So Lidl's event comes at a great time for those eagerly awaiting their new bundle of joy.

Included in the Baby Week event is the Lupilu Play Mat for £19.99. Everyday clothing essentials are also among the bargains including the Lupilu Baby Long Sleeve Bodysuits for £6.99 and the Lupilu Baby Sleep Bag for £9.99.

Shoppers can also pick up discounted items from the Tommee Tippee range, including the Quick-Cook Baby Food Maker – down from £70 RRP to £59.99. The multi-functional gadget cooks baby food in minutes with a basket for steaming and a jug for blending.